27-29 July 2024


21-24 August 2024


December 12-14 2024

The Hotel and Tourism Market Is Soaring

The 2024 Hotel & Shop Plus and Shanghai Hotel Brand Investment & Franchise Exhibition have set sail!

With the blessing of the triple buff of National Day, October holiday and “the Asian Games +”, the number of bookings and the scale of fulfillment of air tickets, hotels and tickets in popular cities have exceeded the same period in 2019, and the tourism popularity has continued to rise recently. The “door” of outbound tourism has reopened, with an average of 1.477 million daily arrivals and exits during the Mid-Autumn Festival and National Day holidays, an increase of about 2.9 times over the same period last year, and the “2023 Mid-Autumn Festival and National Day Holiday Homestay Consumption Report” shows that the platform’s homestay orders during the National Day holiday reached 4.3 times that of the 2019 National Day holiday.

Rapid recovery and return to normalcy will be the main theme of the Hotel and tourism market.

As the concurrent exhibition of  Hotel & Shop Plus Shanghai(HSP)under the Tourism Plus Shanghai(TPS), the Hotel Brand Investment and Franchise Zone & Hotel Plus Mockup Room Show will be held on March 26-29, 2024 at the Shanghai New International Expo Center.

Hotel Brand Investment and Franchise Zone & Hotel Plus Mockup Room Show

Jointly organized by the Shanghai Municipal Administration of Culture and Tourism, China Tourist Hotel Association and Sinoexpo Informa Markets, the Shanghai Tourism Plus is a comprehensive tourism industry expo cluster with the world’s leading scale and concept, covering the entire tourism industry chain of “eating, living, traveling, traveling, shopping and entertainment”, and has become an important business platform to promote the innovation and development of the industry in an all-round way.

The Hotel Brand Investment and Franchise Zone and Hotel Plus Mockup Room Show gathered mockup rooms for more than 70 hotel brands , 500 speakers, and thousands of international representative enterprises in hotel industry to participate in the exhibition, creating a trend activity integrating management concepts, brand promotion, intelligent technology, design creativity, and engineering materials, and focusing on creating a nationally renowned hotel investment and franchise event.


Past Participating Companies 

Well-known hotel brands, B&B brands, design companies, integrated brands, and hotel & commercial space enterprises displayed the real scene of model rooms on site, presenting brand diversity and the latest design concepts, and leading the investment and design development trend of hotels and commercial spaces

Hotel Brands

Marriott International, InterContinental Hotels Group, Hilton , BTG Homeinn Hotel Group, Huazhu Hotel Group, Wanda Hotel & Resorts, New Century Hotels & Resorts, Sunmei Lifestyle Group, Dossen, Funyard Hotels & Resorts, Greenland Hotel Tourism Group, Shimao Star Hotels Group, Green Hotel Group, Selusion Group, Youxi Movie Hotel, Qingzhu Hotel Group, etc.

Building System Integrators

Studio HBA, Wanjing Centennial, Fang Zhenhua Design, KLID, Shifangyuan International Design, CROX Architectural Design, Daguan  International Space Design, lyee Hotel Design, Hangzhou Xiangnei Cultural and Creative Co., Ltd., g.da group, J&S Jiesen Design, Depth Design, Kubo Jichuang Industrial Co., Ltd., IMBOX, Suzhou Gold Mantis Architectural Decoration Co., Ltd., Zhejiang Greentown Gai Technology Co., Ltd., China Zhongmin Container Hotel Co., Ltd., Wuhuang Design, etc.

B&B Brands

Yunlu, The Wild House, Jinshang Yunsu, Shujia, Phuntsok Kangsang, Rongli, Ample, Huazheng Cultural Tourism, Mortal World, Fantasy Tour, etc.



Professional Buyers 

Hotel management groups, provincial and municipal tourism bureaus, real estate developers, investment owners, vertical media and other professional audiences gathered together to show the annual investment trend of hotel concept, brand promotion and design creativity.


Investment Institutions

Warburg Pincus, Sequoia Capital, CITS Culture Investment Group, Tiantu Investment, Yuanjing Capital Investment, Yuanyi Investment, INCE Capital, Gaorong Capital, Kering Investment, Meihua Venture Capital, Shun Capital, Tsingshan Capital, Zhonghai Investment, CMB International Capital, Hangzhou Hongyi Investment Group, Zhejiang Xianwen Fund, CTS Investment, Juyuan Capital, Yunqi Capital, Shandong Haichuang Ceyuan Investment Co., Ltd., Innova Angel Fund, International Tourism Investment Association, OCT Capital, Colorful Investment, Taihe Capital, Longzang Capital, Hanergy Capital, Spring and Autumn Investment, etc.


Cultural Tourism Groups Group, Yuyuan Garden, China Oriental Performing Arts Group, OCT Group, Fosun Cultural Tourism, China Tourism Group, Caesar Tourism, Kaishun Cultural Tourism Group, Chaoyang Cultural Tourism Group, Changbaishan Tourism Co., Ltd., Panjin Cultural Tourism Group, Dandong Urban Construction Cultural Tourism Group, Xinghai Convention and Exhibition Tourism Group, Shanxi Cultural Tourism Group, Nanjing Tourism Group, Chimelong Group, Hainan Tourism Investment, Hengdian Group, Sanya Cultural Tourism Group, Lingnan Business Travel Group, etc.


Commercial Real Estates

Vanke Group, China Merchants Real Estate, SOHO China, Country Garden Group, OCT Land, Yurun Group, Greenland Group, Wanda Group, World Trade Real Estate Holdings Co., Ltd., Poly Property Group Co., Ltd., Shui On Land, Zhongliang Real Estate Group, YanGo Sunshine City, Sino-Ocean Land (Shanghai) Co., Ltd., Zhongnan Land (Shanghai) Co., Ltd., Rongxin Group, Luneng Group, CIFI Group, Landsea Real Estate, Zendai Real Estate, etc.

Highlight Forum & Events 

China Hotel Investment AC Index Forum

Dozens of hotel investors, brand managers, engineering/operation leaders and other professionals who have invested in/operated multiple stores will share their practical experience and professional knowledge in investment, and at the same time, in addition to the acquisition of trends and professional knowledge, investors will also have the opportunity to obtain key solutions for problems in the area of property/finance/brand/supply chain, etc.

China Hotel Brand Culture Festival

With the theme of “Reshaping the Brand Spirit and Moving Towards the Next Prosperity”, the 3rd China Hotel Brand Culture Festival was attended by more than 600 people from InterContinental Hotels Group, Hilton Hotels Group, Lamborghini Hotel Group, Shuguang Hotel Group, etc., as well as some invited design companies and supply chain enterprises.

Asia Pacific Hotel Construction and Design Forum

It is sponsored by many industry associations such as the Culture, Business and Tourism Investment Group, Hotel Professional Executive, Hotel Scholar, Shanghai Sanda University School of Management, Liaoning Hotel and Catering Association, and co-organized by Sinoexpo Informa Market Co., Ltd. More than 600 people from InterContinental Hotels Group, Hilton Hotels Group, Lamborghini Hotels Group, Shuguang Hotel Group, Time Walk Hotel Group, Dossen Hotel Group, Qiuguo Hotel Group, Zenyi Hotel Group, Shanghai Yuankai Hotel Group, as well as hotel enterprises, design, engineering and supply chain service enterprises across the country attended the meeting.

China Hotel Innovation and Empowerment Summit Forum

The 2nd China Hotel Innovation and Empowerment Summit Forum with the theme of “New Ideas, New Technologies, and New Models” was successfully held at the Shanghai New International Exhibition Center, hosted by Meland Hotel Business School and Sinoexpo Informa Markets, undertaken by Meilian Hotel Management (Beijing) Co., Ltd., and co-organized by Longmai Weigu Digital Cultural Tourism Development Co., Ltd. and Shanghai Master Jingdun Environmental Technology Co., Ltd.

Hotel Plus Mockup Room Show

Hotel Plus Mockup Room will provide a platform and hub for “industry exchanges, grasping trends, and resource docking” for hotel management groups, provincial and municipal tourism bureaus, real estate developers, investment owners, and vertical media in the form of “real scene mockup room” + “Summit forum”.

B&Bs Culture Festival

B&B Cultural Festival covers popular and highly discussed related theme forums such as extension development, operation, design, trends, etc. It will showcase wild luxury hotels, boutique B&Bs, national trend IP, mobile accommodation, starry sky tents, leisure and entertainment facilities, etc. Products focusing on cross-border new business formats.

Participating units— Hotel Brand Investment and Franchise Zone

Hotel & B&B Brand: If you are a hotel/B&B brand, participate in this scenario-based activity linked by dozens of brands and communicate with investment franchisees in an all-round way. Unlocking new industry trends in advance will help establish a more complete service system, continuously improve user experience, and ultimately achieve a win-win result for all parties.

Design Agency: If you are a design agency, come here to showcase your freshest space design and provide innovative hotel design and engineering directions for hotel investors and real estate developers. Creating new opportunities for you to establish design concept, open up a new commercial space market, and seek future development.


In 2024, Hotel & Shop Plus will reach a new level, achieve a new breakthrough in visitor data, and help new and old exhibitors from all over the world to conduct efficient business matching and industry exchanges.

At that time, the exhibition site will bring together more than 2,000+ high-quality exhibitors and innovative products, and a series of professional activities around commercial, design, retail, hotel and other fields!

Explore cutting-edge design, find investment channels, online and offline media exposure… From March 26th to 29th, 2024, Hotel & Shop Plus Shanghai.

For more information, please go to, or follow Hotel & Shop Plus on Twitter @HDE_Event, Facebook @HotelPlusHDE, and LinkedIn @Hotel Plus – HDE.

About Hotel & Shop Plus

Hotel & Shop Plus is China’s leading trade show catering to hospitality and commercial space industry. Serving as one-stop sourcing platform for hotels, restaurants, clubs, retail shops, shopping malls and other commercial properties, the mega event is consisted of 8 sub-shows spanning exhibit categories from architectural decoration, engineering design, lighting, intelligent products to hotel amenities, furniture, cleaning, facility management, smart retail and franchise. By presenting the latest products and innovative brands, Hotel & Shop Plus is leading the way in construction and operation of hotels and commercial projects.


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