Since the beginning of 2024, there has been a significant trend of “mutual tourism” among Guangdong, Hong Kong, and Macao in the Greater Bay Area, with tourism consumption maintaining a high level of activity. The activity of the tourism industry is one of the main driving forces for hotel investment and franchise. With the continued increase in hotel chain rate, brand segmentation becomes more clear, and the stock market is fully explored and iterated, bringing more optimization and upgrading business opportunities for hotels and commercial spaces in 2024. The Hotel & Shop Plus Shenzhen, as one of the series of exhibitions under the Bohua Shenzhen Joint Exhibition, gathers exhibitors from a wide range of categories such as building decoration materials, hotel supplies and textiles, smart hotels, commercial robots, creative culture and trendy brands, catering, franchise chains, etc. Through a series of high-quality professional themed forums such as hotel procurement, interior design, and smart retail, the exhibition explores the construction of new quality productivity in the hotel and tourism industry, attracting design institutions, hotel management groups, supermarkets and department store owners, real estate developers, investment franchisees, property management, and other professional end buyers. The exhibition strives to build and expand the interdisciplinary ecosystem of hotels and commercial spaces, with the Greater Bay Area market as the center and radiating to both domestic and foreign markets, Build a highly influential one-stop platform for investment, construction, operation, and procurement of hotels and commercial spaces.