{"id":9820,"date":"2020-05-01T11:48:09","date_gmt":"2020-05-01T03:48:09","guid":{"rendered":"https:\/\/www.hdeexpo.com\/?p=9820"},"modified":"2021-09-09T18:24:57","modified_gmt":"2021-09-09T10:24:57","slug":"lavazza-launches-in-china-teaming-up-with-yum-brands","status":"publish","type":"post","link":"https:\/\/www.hdeexpo.com\/en\/lavazza-launches-in-china-teaming-up-with-yum-brands\/","title":{"rendered":"Lavazza Launches in China, Teaming Up with Yum Brands"},"content":{"rendered":"\t\t
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Lavazza Launches in China, Teaming Up with Yum Brands<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Fast-food and QSR-restaurant operator Yum China has partnered with Italian coffee company Lavazza to develop a network of coffee shops across the country.<\/p>

The companies have opened a Lavazza Flagship store in Shanghai, the first outside Italy, as the first step in the new partnership.\u00a0<\/p>

The flagship is located in Jing\u2019an, Shanghai\u2019s historic downtown district, offering what the companies describe as \u201can immersive Italian coffee shop experience that is almost identical to what they could expect to find in Italy\u201d. High ceilings, artistic murals and marble furnishings help deliver the Italian \u2018feel\u2019 and the coffee is complemented with a \u201cgastronomic cafe\u201d serving traditional Italian-inspired snacks.<\/p>

\u201cWe see great potential for coffee in China and Lavazza shares this enthusiasm,\u201d said Joey Wat, CEO of Yum China. \u201cLeveraging our deep understanding of Chinese consumers, we look forward to working together with Lavazza to explore the coffee market in China.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Lavazza\u2019s\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lavazza\u2019s new Flagship Store in Shanghai<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Antonio Baravalle, CEO of Lavazza Group, described Yum China as \u201ca prestigious partner with in-depth knowledge of the market and the needs of Chinese consumers\u201d.\u00a0<\/p>

\u201cChina is an important market with huge untapped potential for coffee consumption. We have been searching for the right opportunities to establish Lavazza in China and Asia, and this partnership is an important first step,\u201d he said.<\/p>

The 125-year-old family-owned Lavazza positions itself as a premium brand offering high-quality coffee. It has a strong presence across Asia at retail level and as a supplier of beans to independent cafes, which must meet strict standards of coffee-making to be allowed to serve the brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The Elektra Belle Epoque limited edition espresso machine<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Lavazza has created a blend exclusively for the China market: Bel Paese Coffee, which it says offers tastes from across the different regions of Italy, including using historic espresso recipes and local interpretations.\u00a0<\/p>

A range of \u2018Coffee Design\u2019 specialty coffees is also available at the Lavazza Shanghai Flagship Store.<\/p>

The food menu was created in partnership with an unnamed Michelin-starred chef to provide an authentic Italian offer.<\/p>

Yum China says its brands \u2013 including Pizza Hut, KFC and a growing portfolio of Chinese food chains \u2013 sold 130 million cups of coffee to consumers last year.<\/p>

Read more.<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Source:<\/strong>\u00a0InsideRetail.asia<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Lavazza Launches in China, Teaming Up with Yum Brands Fast-food and QSR-restaurant operator Yum China has partnered with Italian coffee company Lavazza to develop a network of coffee shops across the country. The companies have opened a Lavazza Flagship store in Shanghai, the first outside Italy, as the first step in the new partnership.  The … <\/p>\n

Continue reading “Lavazza Launches in China, Teaming Up with Yum Brands”<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":9748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[109],"tags":[],"class_list":["post-9820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry_news","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hdeexpo.com\/en\/wp-json\/wp\/v2\/posts\/9820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hdeexpo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hdeexpo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hdeexpo.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hdeexpo.com\/en\/wp-json\/wp\/v2\/comments?post=9820"}],"version-history":[{"count":13,"href":"https:\/\/www.hdeexpo.com\/en\/wp-json\/wp\/v2\/posts\/9820\/revisions"}],"predecessor-version":[{"id":10731,"href":"https:\/\/www.hdeexpo.com\/en\/wp-json\/wp\/v2\/posts\/9820\/revisions\/10731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hdeexpo.com\/en\/wp-json\/wp\/v2\/media\/9748"}],"wp:attachment":[{"href":"https:\/\/www.hdeexpo.com\/en\/wp-json\/wp\/v2\/media?parent=9820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hdeexpo.com\/en\/wp-json\/wp\/v2\/categories?post=9820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hdeexpo.com\/en\/wp-json\/wp\/v2\/tags?post=9820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}